Content Strategy
Content That Connects, Inspires & Drives Impact
I’ve spent the last 16 years helping brands tell their stories in ways that feel honest - and actually connect. From fashion and wellness to sustainability and mental health, my work has always centred around one thing: meaningful communication.
Over the years, I’ve had the chance to build brands from scratch (The Label Life), shape powerful narratives at purpose-led companies (Nua and Born Good), and consult with some truly thoughtful teams - from a mental health helpline (Mann Talks), to a modern family club (Coro), to a boutique agency (Tattle Tale) I co-founded that worked across art, fashion, education, and the social sector.
I’ve taught, I’ve written, I’ve strategized, I’ve learned. And if there’s one thing I know for sure, it’s that people can tell when you actually believe in what you’re building.
At Studio Sunny Side Up, I work with brands I believe in - the kind I’d happily spend my own money on before asking anyone else to. That’s why I only take on a handful of projects at a time. Because when we work together, I’m all in.
Read LessHow To Work With Me
Reach Out
Email me at sharana@studiosunnysideup.in and tell me a bit about you, your brand, and what you’re hoping to create.
Let’s Chat
We’ll set up a call or meeting to dig into the details, talk through ideas, and make sure we’re a good fit.
Proposal & Planning
After that, I’ll put together a proposal with clear milestones, timelines, and pricing so everything’s laid out before we start.
So when you’re ready, just reach out - I’d love to hear what I’d love to hear what you have in mind.
Turns Out I’m Not The Only Fan
Real reviews, no bribes.
Just lovely humans saying lovely things.
Tanushree Agarwal
What truly sets Sharana apart is her deep empathy and sharp understanding of her audience. She brings heart into every piece of work she does, ensuring the final output not only informs but connects meaningfully. At the same time, she is wildly creative and never afraid to break convention. She is always ready with a fresh, unexpected idea that adds magic to the mix. Whether we were brainstorming on product positioning or crafting narratives for brand communication, her contributions were always smart, bold, thoughtful and full of life. Beyond her talent, she is an incredibly positive, collaborative, and a supportive person to work with. Any team would be lucky to have her energy, insight, and creativity in the room.
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Bombay
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